If You Market to Humans, Read This...

Target, prospect, click-through, c-level, consumer, buyer, decision-maker, web-site visitor, champion,   purchaser, audience, customer, end-users, responses, impressions, hits, clicks.

Actually, they are all people. Just like you and me...who make decisions using both sides of their brain along with the thing that makes them people...their emotions.

Don't forget that the next time you market to one of them.