Doesn't this sound like a good book, "Balls! 6 Rules for Winning Today's Business Game"? And, better yet, it is written by a CMO of a mid-sized company...a true "in the trenches marketer". So you can imagine my disappointment after parting with $20 and then reading passages like these:
We often play music in our booth at trade shows, and it's usually a rotation of theme songs. At our company, you have to earn your theme song and once you have one, you have to embrace it. When your theme song plays (at the trade show booth), you have to dance and slide down our firefighter's pole--even if you're pitching a prospect. Let me tell you, the "dancing pitch" is one helluva way to get a potential client's attention.
It got worse...
One year our trade show theme was Innovation and Talent, or IT for short. We dressed any staff member who wasn't selling in either an "I" or a "T" costume and made sure they walked the show floor--a lot.
And then downright ridiculous...
Our theme was "Dream Big! Make Your Wishes Come True"...to take it to the extreme we bought inexpensive but large fairy wings, blue wigs, plastic tiaras, and magic wands. During nonexhibit hours, our sales reps dressed up as fairy god-mothers and "magically" appeared before prospects during lunches or evening receptions...
So I just saved you $20. You're welcome.
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